Pioneering music and street-style ambassador Rev Run is widely credited with bringing rap into mainstream culture. Instantly recognisable for his signature black tracksuit, sneakers and gold chains, the producer, rapper, DJ and television personality helped define the visual and cultural language of hip‑hop. The lead vocalist and co-founder of the iconic hip-hop phenomenon Run-D.M.C. has been inducted into the Rock & Roll Hall of Fame in 2009, and became the first rappers to receive the Recording Academy’s Grammy Lifetime Achievement Award in 2016. With hits like “It’s Like That”, “It’s Tricky”, “King of Rock”, as well as a historic collaboration with Aerosmith for “Walk This Way”, Rev Run has influenced some of the biggest names in music today.