HYO, also known as Hyoyeon (효연), is one of K-pop's most dynamic crossover acts. An artist and DJ under SM Entertainment, HYO has carved out her own lane in the electronic music scene since 2016, releasing high-energy singles that showcase her evolving sound behind the decks. She has also collaborated with international dance heavyweights including 3LAU, Ummet Ozcan and Slushii, bringing her signature style to stages around the world and cementing her status as a standout name on the global festival circuit.